Beverley Sinclair, CF APMP
Beverley Sinclair is passionate about business communications. She has 25 years of experience working with clients to tell their story in a compelling way, communicate their brand effectively and persuasively, and win new business. As founder and president of Sinclair & Associates, she has been responsible for writing both strategic and technical materials, successfully positioning her clients to win new business in highly competitive environments. She has presented proposal and technical marketing-related seminars and workshops to business and academic audiences in Mexico, France, Italy, and Hong Kong, in addition to major cities across Canada and the US. She has been described as the “go-to” person when the opportunity is a “must win”.
Beverley's proposal development and brainstorming win strategy/position statement development methodologies have achieved excellent results: More than 85% of the bids she has contributed to over the past 25 years have won new business worth between $100K-$1.6B. Her clients include some of North America's largest corporations, including Accenture, AGRA Spectron, American Express, Bank of America, Barclays Global Investors, Nortel, Bell-Northern Research, Center for Naval Analyses, PriceWaterhouse Coopers, Department of National Defense, Digital Equipment of Canada, eBay, EDS Canada, Fortress Satellite Systems (Hong Kong), General Dynamics Canada, Hewlett-Packard, Interis Consulting, KPMG, Thomson CSF (Paris, France), and Levi Strauss.
Beverley develops and delivers custom courses that address specific client requirements and goals. She was an adjunct professor of business communications at the University of Ottawa. She also taught business and technical English at the Naval Institute in Sardinia, and proposal management and development at the Schulich School of Business, Executive Education Centre, York University in Toronto. Beverley holds a Master's degree in English Literature from the University of Ottawa; a Bachelor's degree in English Language and Literature from the University of Western Ontario; Adult Training certification from the Ottawa Board of Education; and certification to teach English to adults (CELTA) from Cambridge University.
What people say about working with Beverley
“The training was most enjoyable and you did a very good job with the NASA Langley people. I think you are offering something that is much needed, and you do an excellent job as an instructor.”
—J.R. Hill Space Technology Thrust Office Langley Research Center
“Thanks again, for all your assistance. My proposal team has made significant progress in the last 4 days. I attribute this to your efforts, and the [training] materials.”
—Albert Zimmerman, Director of Marketing, Paravant Computer Systems Inc.
“Thank you so much for your terrific presentation of our Hands-On Proposal Workshop at the Crystal City Marriot Hotel this week. I've just read the evaluations and thought you'd like to know the results, which are excellent! Thanks again, Beverley.”
—Diane Karrel, H. Silver and Associates
“The techniques, rules and procedures I learned will help me produce higher quality plans, procedures and handbooks. Storyboard outlining techniques appear to be an excellent tool for organizing concepts and problem solving. The Sinclair and Associates method should be mandatory when producing proposals and other extensive or complex documentation.”
"Your [needs] analysis was excellent"
—Ken Tanner, Marketing Director, Remote Sensing Satellite Systems, Spar Aerospace
"Beverley guided our project team through a very productive theming exercise and assisted us in developing a framework for our RFP responses. As well, her objectivity and strong analytical skills were a valuable resource for our positioning statements. The writers assigned were able to communicate our concepts in a clear and concise manner and were able to meet critical timelines. As a result, we were awarded with two of the largest accounts in Canada."
—Linda Lee, Director, Government Services American Express
"Thank you so much for your support in the YS 2000 proposal effort. You have helped to bring us from the proposal dark ages into the future. It was a magnificent effort for all concerned, and it was an exercise we sorely needed to do. I am sure we will be successful in Sweden and a large part of that success will have been your expertise and the hard work of all the proposal support team. Yours gratefully,"
—Sid Jorna, Director, Naval Programs, Computing Devices Canada
"Beverley's specific efforts ensure that strategic messaging is woven throughout the proposal and presentation and that the writing is persuasive. Her coaching of orals teams has resulted in more polished, compelling presentations. Beverley makes a highly valued contribution to our proposal teams that is critical to the ongoing success and growth of the team."
— Lead Client Service Principal of the second largest account at Deloitte.
I have worked with Beverley on a few occasions since founding Interis and have found her to provide great value and results. Of particular note, she displayed a great ability to grasp our business and translate our strategy into a compelling message to our current and future employees. I would not hesitate to use Beverley's services again.
—Denis Godcharles, Partner at BDO Canada LLP
Beverley has a variety of skills that she has honed to perfection over the years. Her breadth of knowledge and abilities would be an assest to any organization. She has helped me, on numerous occasions, deliver winning business proposals to significantly grow our business in Ottawa.
—Peter Stewart, Sales Support Specialist, HP Enterprise Services
“Beverly is a skilled, dedicated and collaborative professional who consistently excels in her deliverables. She has the unique ability to understand all aspects of the project, and focus the multi-level teams to agree on strategy, messaging and project goals. I looked forward to working with Beverly because I knew her project management would produce excellent results that met the needs of the partner and marketing teams, and most importantly, our clients."
—Linda Strovink, Marketing Professional