Putting on the Client's Hat
Comprehensive Training Program
A hands-on customized program
Business communication must be clear, compelling, and persuasive. Mastering the art and science of creating powerful business communications will enable you to open more doors, win more business, affect more change, and transform organizations more often. Learning the skills of storytelling and structuring documents to create powerful, client-focused proposals and other business communications will enable you and your organization to grow.
All effective, successful sales and marketing documents speak directly to a targeted audience. For example, proposals must be more than compliant. The more client-focused and responsive a proposal is—beyond addressing stated and evaluation criteria—the more compelling it will be. We provide you with tools and techniques that will significantly improve the content and the visual component of your proposals and other business communications.
The comprehensive hands-on workshop at the heart of this program combines a variety of teaching techniques, including lecture with class discussion, small group discussion, brainstorming, case studies, role-playing, and a challenging hands-on class project.
You’ll learn the basics of a new business communication development process that will change your approach to communicating persuasively. Understanding the concept of Page Architecture will enable you to give your documents a critical edge in communicating your message.
The shift in your mindset will positively impact your team, your business communications, and your organization.
Comprehensive Program Snapshot
Workshop participants are taught through interactive exercises supported by copious examples that demonstrate and clarify our terms, concepts, and tools.
Prior to the workshop we will:
Workshop Day One: Understanding Written and Visual Communication
Workshop Day Two: Putting it All Together
Workshop Day Three: Delivering Your Story
Bank of Hours
Integral to the Comprehensive program is a "bank" of post-classroom hours from which participants can draw for team or individual coaching, integration, and deeper learning with Sinclair, Webb, or both.
After the workshop we will:
Follow-up with an Executive Summary or feedback session with stakeholders.
Who Should Attend
Contact us directly to discuss your needs: