Strategy-based training for business communicators. Putting on the Client's Hat is an innovative, integrated approach to developing highly responsive, persuasive content and effectively presenting that content on any page.

Effective business communication is critical to the success of any professional or organization. Whether it’s a proposal, presentation, email, blog, or report, informative and persuasive business communication can be the catalyst that motivates, inspires, and persuades—transforming ideas into products and services and moving people to action. Putting on the Client’s Hat provides business communicators with the tools and techniques to help make this happen.

Are you challenged by

• Low new-business win rate?
  
• Confusion or conflict about how to create compelling, persuasive messages…
• …and how to present those messages on clear, easy-to-read pages?
• Too many requests for clarification?
• Poor response to your proposal or marketing materials?
• Undependable systems for clearly identifying unstated requirements?
• No process for creating unsolicited bids?

Do you want to

• Get your message across exactly as you intended?
• Tell your organization’s story in a compelling way?
• Dramatically reduce costly miscommunications and misunderstandings?
• Deliver presentations that are more powerful and persuasive?
• Win more business?

Put on the Client's Hat!

Download the Brochure with Details