Business communication is our passion.
Nothing excites us more than when our clients win new business, change minds, or transform organizations.
We’re fascinated by how writing and visuals work together to inform, excite, persuade and drive change. What makes one proposal persuasive and another not? What moves you pick up and read one corporate brochure and leave the other untouched?
Business communication is about sharing ideas and information to achieve results. In fact, the root of the word “communication” is “to share”.
When business communications are successful, great things can happen. Information is exchanged, ideas align, doors open, agreements are made, contracts are won, and people and organizations are moved to change—and even to transform.
The processes we teach in our training programs are the same as those we use in our individual client work. Because want our services to address your specific challenges and meet your requirements, our programs are customized and our services are flexible. We always begin by getting to know your organization and understanding your needs.
We survey the employees who regularly develop or contribute to your proposal, sales, and marketing materials so we can learn about your organization's strengths and identify areas for improvement. We also analyze your current materials so we can identify areas of strength and opportunities for improvement. Finally, we look at the context in which your materials operate by familiarizing ourselves with your market and competition.
Whether your goals require that you create new materials, assess and improve the ones you are using now, or enhance and expand your presentations, we work with you and your teams to determine and reach those goals.
Key messages are critical components for your proposals, marketing collateral and presentations. We work with you and your teams to develop compelling, persuasive, client-focused messages, then develop and design documents and presentations that excite and motivate the client and support and enhance those messages.
Understanding that each client has a unique budget, timeline, needs, and priorities, we work with you to create a solution tailored to maximize your business-communication investment.
How can you know how well you and your message were received? Without revisiting the results of your efforts, you can’t make educated improvements in your process or your product. We integrate this step into all of our client and workshop work.
Contact us directly to discuss your needs: