Who is the Putting on the Client’s Hat Team?
We are Beverley Sinclair and Nancy Webb. We've spent the last 25 years studying business communication theory and analyzing, from both content and visual perspectives, all kinds of business communications—from proposals, presentations, white papers, and brochures to books, websites, and emails. Our research and experience provide us with in-depth understanding and insight into what makes business communications successful.
Together, we’ve taken the results of our analyses and created a training program to help others understand why business communications can fail and what can be done to help ensure their success.
We’re passionate about creating documents and presentations of all kinds that are clear, enticing, easy to navigate, and promote understanding and action. We strive to create business communications that inform, motivate, inspire, and persuade, and created a program to help enable others to do the same.
We walk our talk!
A clear understanding of the communication process and the visual structure of a document is crucial. The long-term success of our clients’ sales, marketing, and proposal materials—and of our clients themselves—depends on it. Integrating these two foundational perspectives is all too rare, and we became committed to filling that gap.
The processes we teach in our training programs are those we use in our individual client work. When we first met we discovered that we offered complimentary skill sets: content development and document design. But when we realized that we use the same client-focused approach to creating compelling, persuasive documents, we got excited. The tools and concepts we’d been teaching for years individually were a perfect pairing.
Putting on the Client’s Hat grew directly out of our passion for this strategic, integrated approach.
Contact us directly to discuss your needs: