Why are there so many miscommunications and misunderstandings in business? Why do so many presentations and proposals fail, even when your solutions are superior?
The reality is that few people are truly effective business communicators. Strong business communicators need to know more than how to write reasonably well, be compliant, and format the results onto a page. A lot can go wrong. It’s easy to miscommunicate.
We are Beverley Sinclair, a business communications expert, and Nancy Webb, a visual communication strategist. We’ve joined forces to create Putting on the Client’s Hat—an innovative, integrated approach to developing highly responsive, persuasive content and effectively presenting that content on a page. Participants of our workshop learn to objectively analyze issues, generate new ideas, make better decisions, and present those ideas from the client’s point of view.
The workshops are fast-paced, practical, and interactive. In a friendly, but realistic, competitive environment, participants apply tools, techniques, and strategies that dramatically improve the content and visual components of proposals, presentations, and other business communications.
The tools, techniques, and strategies presented in Putting on the Client’s Hat apply to all business communication, including proposals, presentations, brochures, white papers, reports, websites, blogs, and emails. You’ll learn how to plan, write, and design strategic business communications that get your message across to your intended audience in a way that is compelling and client-focused.
The more responsive and persuasive your business communications are, the more likely they are to be successful. And the most successful business communications are possible when you put on the client’s hat!
Participants will learn to
Recognize critical distinctions between writing to inform and writing to persuade, and how to apply them
Use analysis, research, and communication systems to understand and address client wants and needs, and to answer the question “Why select us?” in a compelling way
Structure and design pages that engage, facilitate understanding, and motivate action.
Create presentations that are compelling and persuasive
Produce high-quality unsolicited and page-limited proposals
Use a brainstorming tool that reveal the client’s unstated needs and wants
Ensure all sides of an issue are addressed
Think more clearly, objectively, systematically, and creatively
Workshop participants are taught through interactive exercises supported by copious examples that demonstrate and clarify our concepts, terms, and tools.
Comprehensive Hands-on customized workshop:
Pre-classroom surveys, interviews, and materials/processes assessment
Workshop content, using a class-project conducted within a friendly, but realistic, competitive environment, includes:
The terms, concepts, and tools that enhance your process and elevate the quality of your work
The Communication Process—how it works, and how to troubleshoot its breakdown
Visual Communication—how to use it to reveal, support, and enhance your message
How to “put on the client’s hat” so you have a competitive edge in a commodity-driven market
The factors that determine a compelling and persuasive presentation
An integral“Bank of Hours”—a block of post-classroom hours from which participants draw for team for individual coaching, integration, or deeper learning with either or both of us
Fundamentals Our core material:
What happens during written and visual communication
Critical success factors in business communications
How to develop compelling messages and telling your story
How to structure a document’s visuals to ensure that it is effective and persuasive
An optional“Bank of Hours”—a block of post-classroom hours from which participants can draw for team for individual coaching, integration, or deeper learning with Sinclair, Webb, or both
Who Should Attend
Sales and Marketing Professionals
New Product Developers
Team Leaders and Members
Trainers and Consultants
Advertising and PR Professionals
Everyone who wants to improve the quality and effectiveness of their business communication
Complete copy of the workshop slides and handouts, including copious examples, that serve as on-going reference and resource materials
Project and exercise kits
Process and evaluation tool kits
Outcomes You will learn a disciplined, strategic process that enables you to
Stimulate innovation by generating more and better ideas and messages quickly
Consider issues, problems, decisions, and opportunities more systematically
Finesse the most critical details of any print or electronic document’s readability and usability
Go beyond the obvious to create strategic, effective alternate solutions
Create pages that accommodate how humans are hard-wired to take in information
Identify opportunities to gain competitive advantage
Guide readers and listeners through your documents and presentations more effectively
Thoroughly evaluate your and others’ business communications
Beverley Sinclair, CF APMP has been writing, editing, and managing business communications projects, including proposals, for more than 25 years. She has helped clients in Hong Kong, Italy, France, and Mexico—as well as in the U.S. and Canada—win new business in highly competitive environments. She has taught proposal development and other business and marketing communications courses at organizations such as the University of Ottawa and the Schulich School of Business Executive Education Centre, as well as in-house at client sites. Her company is Sinclair & Associates.
Nancy Webb is an award-winning visual communication strategist and owner of Nancy Webb Graphic Design. For more than 25 years she has created identity systems, collateral materials, and books—and developed design directions and long-term strategies—for a wide variety of clients. Her unique blend of expertise in branding and books, and her immersion in text design, have proven ideal for designing proposals. Her passion for helping businesses improve their own visual communication fuels her enthusiastically received seminars and trainings.
Let’s Talk! Contact us directly to discuss your needs: